ABOUT LANCE

More than 45 years of excellence in craftsmanship

The genesis of Lance began back in 1965 when Richard Murray started M&M Trailer Supply in North Hollywood, California. Murray later changed the name from M&M to Lance. At that time Lance campers were sold factory-direct, and even then, Lance was the name in truck campers.

Murray was joined by Ron Mertes (who had the selling talent), while Murray was responsible for manufacturing. Other truck campers existed at the time, but Lance dominated Southern California in terms of leading market share.

Jack Cole, now President of Lance Camper Manufacturing Corporation, took a part-time job after school at Lance. He soon became an important part of the organization. When the energy crisis of the '70s hit and business was hard to find, both Ron and Richard decided to move from Southern California. Jack purchased the company from them and poured his time and effort into building a strong and professional dealer network.

The company has grown ever since, initiating almost every innovative feature seen in today's modern truck camper. The company has maintained its dominance not only in California, but throughout North America, and has nearly a 40% market share today.

Lance occupies a 110,000-square-foot manufacturing plant and administrative offices facility – along with a 31,000-square-foot parts and service building – on 22 acres in Lancaster, California. It's one of the newest and most modern state-of-the-art RV manufacturing facilities in North America.

Lance is one of only a handful of prestigious RV manufacturers to earn the Recreation Vehicle Dealer Association's DSI (Dealer Satisfaction Index) Quality Circle Award eight years running.

Lance associates take great pride in earning this recognition because it's a true measure of how our dealers feel about Lance and the quality of our products and support services that we provide.